What you need to read if you run a tech start-up

How do you go about enhancing the development of your tech start-up? Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.

These insightful and inspirational books are ideal for helping entrepreneurs build a successful tech company. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…

Bold: How to Go Big, Create Wealth and Impact the World

Bold, by Peter Diamandis and Steven Kotler, constitutes of three parts and is a godsend for new business people. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Keen to know how Richard Branson made his billions? Read the next part of this gripping book. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Written by the former executive editor of Wired magazine, this excellent book looks at the tech landscape over the next 30 years — how different will the world be? The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Author, Kevin Kelly, seems to look at all types of tech, from AI to VR, and explores lasting impact of technology and its effect on life and consumerism. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

How Google Works

There has to be a secret to Google’s success. If you’re keen to know about the digital brand, read this informative book. How Google Works was written by Google executives, Eric Schmidt and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand.

If you want even a part of Google’s success, this book can inspire a surge of creativity and strategy to help you on your way.

Networking Like a Pro

Networking Like a Pro by Ivan R. Misner is written especially for the new-to-the-industry person or just those who are spreading their wings and starting a company solo. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

In tech, perhaps more than many other sectors, reaching out and making contacts can mean the difference between success and failure. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up

Written by Eric Ries, this book is a great one if you’re anxious about standing out ahead of the competition. This book looks at how new companies can launch, adapt and grow within an industry. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. An essential read for anyone who wants to stay innovative.

The Upstarts

The Upstarts by Brad Stone offers an unbelievable insight into two of the globe’s most exceptional brands. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Forget the established rules of business. In 2018, it pays to step outside the box — just like Uber and Airbnb. What can your business do to change the world?

Conscious Capitalism

Authors, Raj Sisodia and John Mackey, believe that capitalism can work for us all — and they explain why in Conscious Capitalism.

How you treat your employees, peers, customers, and shareholders can have either a wonderful or terrible effect on your brand. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).

Awareness of your brand’s footprint on all the world is essential to running a successful company — so use this book to become more mindful.


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