web design

Why is Web Design Important?

There are so many different factors that lead to a successful online presence. However, the most basic element that makes up your online identity is your website design. The design of your website can either make or breaks the business that you are trying to make successful. Not many people understand this, and instead thing that the most important thing about a website is that it functions well. But unfortunately, this isn’t the case anymore. Today, the most important aspect of an online business presence is the web design.

Businesses should always strive to make sure that they have the best web style for their business, if it doesn’t work then they need to change it as soon as possible. Some business like to do this in-house without the help of a company that specialises in this sort of thing. However, that is a big risk and it’s better to make use of a company like this web design Port Melbourne one, to help design the perfect website that looks polished as well as being functional. This is something that you should be aiming for, since a website’s design will impact your customer’s experience, lead generation and ultimately, your bottom line.


There’s a reason that navigation has been put as the first paragraph, and that’s because it is quite possibly the most important part of a website. The navigation of a website can make or break a site – this is especially true for any robust website with lots of pages. You need to make sure that you include a navigation bar or list of labels that differentiate the pages of the website. You don’t want to overcomplicate this though; you need to make sure that it is easy to find and makes it quick and easy to travel through the website.

When designing a website, often web designers will get carried away with the design and make things too complicated. Sometimes the best thing that you can do for your website is make sure that it stays as simple as you can (but still look good at the same time). People don’t want to deal with hi-tech thing, they just don’t have the time for that. They want something that is easy to use and doesn’t take ages to load on their particular device. A good tip is to make sure that your website’s navigation is something that even your grandmother can understand.

Brand Consistency

If you have a brand/logo for your business, then you need to make sure that you use it consistently. If you use it for things like print materials (e.g. business cards, pamphlets, letterheads, etc.), then the logo, brand colours, brand imagery, and brand messaging used for print need to be used on the website design as well. Don’t decide to change it, overwise, people might not trust your website, since they are used to your logo being a certain way.

It’s really important that your customers are able to recognise your brand in all forms of communication so that they associate your brand position and promise with your business. Often, if you don’t keep with a consistent brand, it can cause distrust amongst your customers and they can feel uncomfortable using you. They might decide that you are not the exact same brand and are instead just a copycat business. When this happens, they will probably decide not to use you at all. This is something which you don’t want to happen, so make sure that your brand is consistent throughout.


Trust plays a huge part amongst your customers. Without trust, your business isn’t likely to succeed. Building trust amongst your customers is really important and can be easily done by getting to know them and making sure that they feel valued. You should use marketing techniques to find out what your clientele’s needs are, this way they will feel valued as you will be able to give them what they want (e.g. a sale on a particular item). It doesn’t just stop with your marketing techniques though.

By making your website look more welcoming and trustworthy, you will see that your website traffic increases, as more and more people come to you. You might have thought at first that the internet was a scary place but once you know what you are doing, you will find that it is fairly easy to keep up with the times. So, make sure that you stay on top of your web design, as this is a sure way to keep your customers happy. Once you have your website design perfected, you can then look to finding out what your website content needs.

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